How to Use Pinterest For Business The Ultimate Marketers Guide

How to Use Pinterest For Business The Ultimate Marketers Guide Pinterest is that fun platform where people plan unrealistic weddings, right? They can do that, but they can also do more. They look for recipes, plan their homes and so much more. After all, there are over 75 billion ideas  out there. What if your business was able to show potential customers how your product or services could help them actually accomplish their ideas? Using Pinterest allows your business to do just that. When your customers are searching for inspiration or solutions, your organization can be there to help them achieve what they want. However, you need to be strategic with your Pins. It’s easy to jump on to the platform and start saving Pins everywhere. In this post, we’ll show you exactly how to use Pinterest for your business, making it a key piece in your social media marketing strategy. Do This With : Did you know you can schedule Pins on your marketing calendar, and measure their performance with robust analytics, with ? Try it free for two weeks or schedule a demo to start saving time on social media marketing. Download Your Pinterest Marketing Strategy Template When you’re ready to actively start planning your Pinterest strategy, use our free template. In this post, well show you how to complete each slide, so you can build an effective and clearly documented strategy in no time flat. Pinterest is still relatively new in the world of social media. So instead of searching for all the need-to-know information you want, we compiled it into one infographic. Get the 411 on #Pinterest marketing with this handy infographic.Is Your Audience On Pinterest? The first step in using Pinterest for marketing your business is to figure out if your audience is even active on the channel. How do you do this? First, determine the demographic makeup of the 175 million people who use Pinterest. Then see if your target audience falls into that category. If they do, Pinterest may be the channel for you. The Demographics of Pinterest According to the latest data from Pinterest and other sources, this is the current demographic makeup of Pinterest users as of 2016. How to Determine If Your Target Audience Fits The Bill So now that you have a bit of background on the demographics of Pinterest users, how do they compare to your target audience? If your target audience is primarily female Millennials, it would make sense to start investing time into creating content for a Pinterest profile. If your audience doesn’t fit the current Pinterest audience demographic, it may not make the most sense to spend time creating content for this social media channel. Is your target audience active on Pinterest?Do Your Business Objectives Match What Pinterest Has To Offer? You’ve decided that Pinterest is something you want your social media team to invest in. So what’s next? You need to figure out how you are going to tie your business objectives to your Pinterest marketing strategy. How To Find Your Business Objectives Your business objectives are the overarching goals that have been created by upper management that need to be met by the end of the year. These are the objectives that every team in your company helps contribute to. Some example business objectives could be: â€Å"We want 60% of our audience to be millennials.† â€Å"We want to be the number one soft drink for women over 40.† â€Å"We want to sell more ski resort passes to college-aged vacationers.† Because these objectives are so high level, they’ve probably already been decided by your CEO, CMO, etc. Schedule a meeting or email them to find out exactly what those objectives are (if you don’t already know). Here's how to connect your #Pinterest #marketing strategy to your business objectives.How Is Being On Pinterest Going To Benefit My Business? The next thing you need to determine after you’ve gotten your business objectives is: How is being on Pinterest going to benefit my business? This question should be answered anytime you try something new. Your answers are going to vary based on what your business wants to achieve. There are two steps to this process, the first is determining what your business wants to achieve (your business objectives). Then your marketing team needs to determine if the suggested channel is going to be beneficial in helping you reach your goals. For example, if your business wanted to engage more with your customers and increase product recall, pinning your products to Pinterest could provide that benefit. If it makes sense to your marketing team, pursue Pinterest. You’ll never know if something works unless you try. How could #Pinterest marketing benefit your business?How To Create Your Pinterest Boards By now you’ll have set your account. You’re all ready to go. Until you realize your profile is completely blank. It’s time to add some boards. Boards are like groups that hold certain categories of pins. Each one of these boards has a title, which needs to be awesome enough to grab the attention of your audience and make them want to follow it. So how do you know what types of boards create? Recommended Reading: How To Create A Marketing Strategy That Will Skyrocket Your Results By 9,360% Create Boards Around Your Content Core Your content core is a special place where you take into consideration what your audience cares about and combine it with what you want to say. Your content core is basically the intersection between what your audience cares about, and your brand's expertise: Create Pinterest boards about topics in your core.   Once you have your board topics figured out you can move on to naming them. Record your content core topics in your template. How to Choose The Right Titles Pinterest suggests you should set your boards up like window displays. You want them to appeal to your audience’s tastes and also keep them coming back for more. Here’s a basic look at it from their perspective: Rebekah Radice takes Pinterest’s advice one step further with a few great ideas  that’ll help you choose memorable names for your boards. Make them: Eye-catching. Keyword rich. Content specific. She’s right. Start With: If you’re just starting out on Pinterest, come up with two different board ideas. Build those to start with. If you’ve been on Pinterest for awhile now, focus on cleaning up two of the Pinterest boards you already have. When going through your boards, make sure there aren’t any exact duplicates, make sure the links work, and add keywords to the descriptions. Maybe even rewrite descriptions, so they are stronger. So how do you set up your boards once you’ve decided on a title? First, go to your Pinterest profile and select Boards: After that, all you have to do is enter your board name. For this example, let’s say we’re a local farmers market. A great board title could be Seasonal Recipes. Record your board titles in your template. How should brands select #pinterest board categories and titles? Find out here.How To Curate Pins Something like 80% of the content shared on Pinterest are Repins (now called Saves). Start out by exploring Pinterest for content you think your audience will enjoy, and save that awesome stuff. When Pinning, abide by the 80/20 rule: Share 80% of other people’s content and only 20% of your own. For every piece of content that you share, that is yours, save four Pins from others. As you begin, your goals will be: Make connections with other pinners by following them, liking, saving, and commenting on their Pins. Build your content foundation with curated content to find your audience and build a following. Know what your niche likes so you can share more of that. Record the topics your curated content should cover in your template. Recommended Reading: How to Curate Content For Social Media To Help Boost Your Reach How To Create Your Pins While the 80/20 rule says that you should Pin 80% of your content, you’ll still need to figure out how to create the other 20% of those pins. Here’s how to do it. Writing Your Pin Descriptions Mitt Ray writes about Pinterest a lot. And he compiled some interesting data  to help you write better descriptions for your Pins so you can get the attention your content deserves. Mitt suggests that by writing a great Pin, your audience will have a better chance of finding your awesome content. Writing An Awesome Pin: Longer descriptions get the most Repins.  Aim for slightly more than 300 characters. Buzzfeed found that robust descriptions, especially if your image isn’t beautiful, interesting, or useful, combined with positivity  help get them more Saves and click-throughs. Include a link back to your site.  Adding a link back to your site will make your entire description a clickable link. Write a killer call to action.  If you want your Pins to convert, inspire Pinners to click through with an awesome call to action. Use keywords.  Your audience uses keywords to find the content they want. If you’ve focused your blog on an SEO content strategy, you’ve already located the keywords you know your audience is searching for, so include those in your descriptions. Mention others.  When you share other people’s content, mention them as a thank you. Plus, you’ll make more friends that way! How to Use Pinterest For Business The Ultimate Marketers Guide Pinterest is that fun platform where people plan unrealistic weddings, right? They can do that, but they can also do more. They look for recipes, plan their homes and so much more. After all, there are over 75 billion ideas  out there. What if your business was able to show potential customers how your product or services could help them actually accomplish their ideas? Using Pinterest allows your business to do just that. When your customers are searching for inspiration or solutions, your organization can be there to help them achieve what they want. However, you need to be strategic with your Pins. It’s easy to jump on to the platform and start saving Pins everywhere. In this post, we’ll show you exactly how to use Pinterest for your business, making it a key piece in your social media marketing strategy. Do This With : Did you know you can schedule Pins on your marketing calendar, and measure their performance with robust analytics, with ? Try it free for two weeks or schedule a demo to start saving time on social media marketing. Download Your Pinterest Marketing Strategy Template When you’re ready to actively start planning your Pinterest strategy, use our free template. In this post, well show you how to complete each slide, so you can build an effective and clearly documented strategy in no time flat.How to Use Pinterest For Business: The Ultimate Pinterest Marketing GuideWhat Should Marketers Know About Pinterest? Pinterest is still relatively new in the world of social media. So instead of searching for all the need-to-know information you want, we compiled it into one infographic. Get the 411 on #Pinterest marketing with this handy infographic.Is Your Audience On Pinterest? The first step in using Pinterest for marketing your business is to figure out if your audience is even active on the channel. How do you do this? First, determine the demographic makeup of the 175 million people who use Pinterest. Then see if your target audience falls into that category. If they do, Pinterest may be the channel for you. The Demographics of Pinterest According to the latest data from Pinterest and other sources, this is the current demographic makeup of Pinterest users as of 2016. How to Determine If Your Target Audience Fits The Bill So now that you have a bit of background on the demographics of Pinterest users, how do they compare to your target audience? If your target audience is primarily female Millennials, it would make sense to start investing time into creating content for a Pinterest profile. If your audience doesn’t fit the current Pinterest audience demographic, it may not make the most sense to spend time creating content for this social media channel. Is your target audience active on Pinterest?Do Your Business Objectives Match What Pinterest Has To Offer? You’ve decided that Pinterest is something you want your social media team to invest in. So what’s next? You need to figure out how you are going to tie your business objectives to your Pinterest marketing strategy. How To Find Your Business Objectives Your business objectives are the overarching goals that have been created by upper management that need to be met by the end of the year. These are the objectives that every team in your company helps contribute to. Some example business objectives could be: â€Å"We want 60% of our audience to be millennials.† â€Å"We want to be the number one soft drink for women over 40.† â€Å"We want to sell more ski resort passes to college-aged vacationers.† Because these objectives are so high level, they’ve probably already been decided by your CEO, CMO, etc. Schedule a meeting or email them to find out exactly what those objectives are (if you don’t already know). Here's how to connect your #Pinterest #marketing strategy to your business objectives.How Is Being On Pinterest Going To Benefit My Business? The next thing you need to determine after you’ve gotten your business objectives is: How is being on Pinterest going to benefit my business? This question should be answered anytime you try something new. Your answers are going to vary based on what your business wants to achieve. There are two steps to this process, the first is determining what your business wants to achieve (your business objectives). Then your marketing team needs to determine if the suggested channel is going to be beneficial in helping you reach your goals. For example, if your business wanted to engage more with your customers and increase product recall, pinning your products to Pinterest could provide that benefit. If it makes sense to your marketing team, pursue Pinterest. You’ll never know if something works unless you try. How could #Pinterest marketing benefit your business?How To Create Your Pinterest Boards By now you’ll have set your account. You’re all ready to go. Until you realize your profile is completely blank. It’s time to add some boards. Boards are like groups that hold certain categories of pins. Each one of these boards has a title, which needs to be awesome enough to grab the attention of your audience and make them want to follow it. So how do you know what types of boards create? Recommended Reading: How To Create A Marketing Strategy That Will Skyrocket Your Results By 9,360% Create Boards Around Your Content Core Your content core is a special place where you take into consideration what your audience cares about and combine it with what you want to say. Your content core is basically the intersection between what your audience cares about, and your brand's expertise: Create Pinterest boards about topics in your core.   Once you have your board topics figured out you can move on to naming them. Record your content core topics in your template. How to Choose The Right Titles Pinterest suggests you should set your boards up like window displays. You want them to appeal to your audience’s tastes and also keep them coming back for more. Here’s a basic look at it from their perspective: Rebekah Radice takes Pinterest’s advice one step further with a few great ideas  that’ll help you choose memorable names for your boards. Make them: Eye-catching. Keyword rich. Content specific. She’s right. Start With: If you’re just starting out on Pinterest, come up with two different board ideas. Build those to start with. If you’ve been on Pinterest for awhile now, focus on cleaning up two of the Pinterest boards you already have. When going through your boards, make sure there aren’t any exact duplicates, make sure the links work, and add keywords to the descriptions. Maybe even rewrite descriptions, so they are stronger. So how do you set up your boards once you’ve decided on a title? First, go to your Pinterest profile and select Boards: After that, all you have to do is enter your board name. For this example, let’s say we’re a local farmers market. A great board title could be Seasonal Recipes. Record your board titles in your template. How should brands select #pinterest board categories and titles? Find out here.How To Curate Pins Something like 80% of the content shared on Pinterest are Repins (now called Saves). Start out by exploring Pinterest for content you think your audience will enjoy, and save that awesome stuff. When Pinning, abide by the 80/20 rule: Share 80% of other people’s content and only 20% of your own. For every piece of content that you share, that is yours, save four Pins from others. As you begin, your goals will be: Make connections with other pinners by following them, liking, saving, and commenting on their Pins. Build your content foundation with curated content to find your audience and build a following. Know what your niche likes so you can share more of that. Record the topics your curated content should cover in your template. Recommended Reading: How to Curate Content For Social Media To Help Boost Your Reach How To Create Your Pins While the 80/20 rule says that you should Pin 80% of your content, you’ll still need to figure out how to create the other 20% of those pins. Here’s how to do it. Writing Your Pin Descriptions Mitt Ray writes about Pinterest a lot. And he compiled some interesting data  to help you write better descriptions for your Pins so you can get the attention your content deserves. Mitt suggests that by writing a great Pin, your audience will have a better chance of finding your awesome content. Writing An Awesome Pin: Longer descriptions get the most Repins.  Aim for slightly more than 300 characters. Buzzfeed found that robust descriptions, especially if your image isn’t beautiful, interesting, or useful, combined with positivity  help get them more Saves and click-throughs. Include a link back to your site.  Adding a link back to your site will make your entire description a clickable link. Write a killer call to action.  If you want your Pins to convert, inspire Pinners to click through with an awesome call to action. Use keywords.  Your audience uses keywords to find the content they want. If you’ve focused your blog on an SEO content strategy, you’ve already located the keywords you know your audience is searching for, so include those in your descriptions. Mention others.  When you share other people’s content, mention them as a thank you. Plus, you’ll make more friends that way!

Final Question 3 Essay Example | Topics and Well Written Essays - 250 words

Final Question 3 - Essay Example The main basis of setting the limits of the hazard chemicals and the corresponding related OSHA standards entail initiation of the extent of potential exposure and the lofty extent of dermal hazard. Potential exposure is set by approximating the risk of the chemical splash, important differences within the work practices amidst individuals, use of gloves against hand tools when an individual comes into contact with direct contact with the underlying chemical and utilization of the shared tools (Noll et al, 2014). Conversely, dermal exposure potential is mainly based on the frequency and period of the skin contact, size of the skin in contact with the prevailing chemical, concentration of the chemical and likelihood of retaining the chemical on the skin. TLV is applied in in the prediction of the quantity of chemicals all healthy personalities or worker can withstand without severe effects. STEL is utilized by employer is ensuring that no worker is exposed to an airborne concentration of the formaldehyde that exceeds two sections of the formaldehyde foe every million sections of air. NIOSH IDLH is the main source of the general industrial hygiene information for the employees, managers and corresponding occupational health professional in regard to the hazardous chemicals. These values are normally utilized by the EPA in the establishment of plans and response to the underlying uncontrolled releases of the hazardous chemicals (Noll et al, 2014). Moreover, aid in approximations of the exposure, offering of the vital information for assessing chemical release and taking appropriate protective

How Saddam Hussein terrorized his own people Essay

How Saddam Hussein terrorized his own people - Essay Example w its hypothesis on the fact that terrorism is not necessary restricted to organized violence between states or regions, but also organized violence that can be committed by a regime to its own population. The first way that Saddam Hussein used against his people was the Anfal campaign. Anfal is an Arab word that means spoils. It was a campaign carried out in the late 1980’s by the Saddam Hussein’s regime against the larger Kurdish population living in the north of Iraq. The campaign was carried out to ascertain the Iraqi control over the area. However, the real agenda behind this type of campaign was to keep the Kurdish population on check. This campaign involved killing of men after being rounded up by the Iraqi troops and their villages raced down, while children and women were taken to camps with deplorable conditions (Ferguson 120). Chemical weapons were also used against the Kurds during the Anfal campaign. The Iraqi used chemical generated weapons to smoke the Kurds out of there homes and villages. These operations were carried out in the morning of March 16, 1988 and continued all night long. The Iraqi’s would deploy bombs filled with a mixture of mustard gas and nerve agent gas. The mixture proved deadly since it had an immediate impact to its victims. The long-term consequences of these weapons included cancer, birth defects and permanent blindness. Short-term effects included vomiting, convulsions, immediate blindness and blisters. Saddam Hussein’s cousin known as Ali Hassan al-Majid directly oversaw this operation against the Kurds after which he earned the famous name of â€Å"Chemical Ali† (Ferguson 130). The second way that Saddam Hussein used to terrorize was through reprisal on Dujail. This occurred in the early 1980’s, when Saddam Hussein was on a visit to a town known as Dujail situated a few miles north of the city of Baghdad. In Dujail, a group of militants known as Dawa shot at his motorcade. In retaliation on what was considered

Are humans naturally good or naturally evil Essay Example for Free

Are humans naturally good or naturally evil Essay Are humans naturally good or naturally evil? Paul Bloom’s (psychologist) answer is yes. Most adults know wrong from right, for the excep*on of psychos. The heroes who come to the rescue, the ones that are disappointed, by some of the things that occur in our society and the act of kindness. There is a push to make the wrongdoers pay for what they commi-ed, help the needy, also emo*onal responses that revolve around morality. Research in laboratories, prove the claim that sense of good and evil are bred in the bone. Babies and toddlers can judge others ac*ons based on whether they are evil or good. They feel the same way about evil and bad and react the same way as adults. They also like Nikki Daniel 2/12/14 1st current event of quarter 3 per 2 those who do too. Based on their behavior, their judgments and ac*ons we can tell what they like and dislike. There is limit to morality. Babies start slow and then start seeing themselves as a group. Most humans obtain general moral ideas. Our ac*ons fall low compare to our moral principles. Communica*ng with people with the same morals and values as you is a big part of growing up to be a good person. This research might change the way that many people feel about their babies and children. Some think babies are bad seeds others think they are psychopaths. Our surrounding can change our natural moral senses. Understanding moral psychology can make the world a be-er place. The Nikki Daniel 2/12/14 1st current event of quarter 3 per 2 science of baby morality is all about human natures best and worst. It is actually pre-y goal that babies and li-le kids can tell the di5erence between good from bad. I think with people with be-er morality, the world would be a be-er place. Many people believe in one thing and do something completely di5erent. I learned something new. Honestly, I thought babies’ brain was like a size of a peanut and did not know right from wrong. I knew they could sense when someone is a good person or bad person but I did not know about all of this.

Cyranos Inevitable Destiny Essays -- essays research papers

Cyrano's Inevitable Destiny Who should take the blame for this tragedy? In Edmond Rostand’s Cyrano de Bergerac, Cyrano is portrayed as a valiant hero who exhibits humorous intelligence as well as great generosity. However, if we examine the play more carefully, we would find that Cyrano is personally responsible for his downfall; his constant aspiration for perfection and excessive deception eventually leads to his death. Such ornery behavior is exhibited when he adamantly insists on being himself, when he feigns the love letters for Christian, and when he hesitates to tell the truth and confess his love to Roxane. These acts ultimately aid in his defeat, leading us to conclude Cyrano is the only one to blame for his own destruction. Throughout the play, Cyrano exhibits his obstinate and presumptuous personality. He adamantly believes that his way is the only way and he defies any opposing force that comes against him. He refuses to listen to any sound advice from his friends. The most obvious example is when he refuses De Guiche's offer to be his patron. Instead of accepting the advice from his best friend, Le Bret, he has a rousing â€Å"No Thank You† tirade in front of the Cadets where he openly refuses to be under De Guiche’s patronage, proclaiming that living under another man's honor is beneath him. â€Å"Seek for the patronage of some great man, And like a creeping vine on a tall tree Crawl upward, where I cannot stand alone? No thank you!† (Cyrano, p.75) However, Cyrano should have realized that with De Guiche’s support he would have a higher status and a more stable economic source. The reason why Cyrano's ingenuity is never publicly recognized is because his poems are never published. Not only does he not have funds to pay for their publication, but his poems are often spontaneous and thus recapturable in their context without the situation to which it applied. A number of his poems are also on the objectionable because of the merciless way he regards others. If he would seize this brilliant opportunity, he would have made more friends and fewer enemies, and he would not have died so young. It was his impudent satire that infuriated his enemies to the point of conspiring his "accidental" death. This somewhat rash action reflects on Act I when he threw a bag of gold to th... ...rano thinks that Roxane doesn’t have to know the truth since it doesn’t mean anything anymore. It is ironic in Roxane’s discovery that it is Cyrano who has waited his whole life to tell her he loves her. It is hard to understand why Cyrano has waited so long to unfold the truth. If he had confessed his love to Roxane earlier, Roxane would definitely appreciate it and the couple then would have lived happily together. Instead, Cyrano’s ornery behavior has caused Roxane to love only once, but to lose that love twice. This is not fate nor coincidence. In complete control of his life, Cyrano is arrogant, deceptive, and hesitant in his actions; this ultimately leads to the great tragedy. As a result, we conclude that Cyrano has technically jeopardized himself. If Cyrano had not been so stubborn when he refused to be under De Guiche’s patronage, had not been so generous to feign the love letters for Christian, and had he not been so hesitatant when he deciding to confess his love to Roxane, the tragedy could become a romantic love story with a sweet ending. Again, Cyrano must hold all the responsibility for his actions and he must recognize that only he is to blame for this tragedy.

Describe Ann Weiss’s first encounter with the baker

Describe Ann Weiss’s first encounter with the baker. How does the reality of that meeting contrast with her expectations?Ann Weiss first met the baker because she wanted to place an order for a cake for her son’s birthday. Ann felt that she and the baker could exchange more than just necessary information. After all, to Ann, she was talking to a baker who must have had celebrated birthday parties with his children as well, and this, she felt, was something that they shared. However, instead of the warm, friendly conversation about children and birthday parties that she expected, the baker was resolutely methodological, inquiring nothing more than just the information he needed.2. Favorite poem for the weekFor my favorite poem this week, I chose Carolyn Kizer’s â€Å"Bitch†. Kizer’s poem is a powerful statement about women’s place in relationship, and how she views herself.Kizer grew up us the daughter of socially prominent personalities, and described her father as an authoritarian. Kizer spent two years as a State specialist in Pakistan and taught at a women’s university there. Kizer is known for her â€Å"feminist and socially-conscious wit†, writing on varied topics including women, politics, nature and science.Learning these, it becomes clearer where Kizer is coming from as she writes. Having a strong father and staying in a conflict-driven, patriarchal society like Pakistan did not stop Kizer from developing her own skills and prowess, later on to prove that women are also beings of power.Question for Class Discussion:  Ã‚   How does the image of the bitch help the poem?Links to Carolyn Kizer:http://www.bedfordstmartins.com/LITLINKS/poetry/kizer.htmhttp://www.pw.org/mag/pc_paris2.htmhttp://en.wikipedia.org/wiki/Carolyn_Kizer

Is The Crucible Still Relevant - Free Essay Example

Sample details Pages: 4 Words: 1161 Downloads: 3 Date added: 2019/06/14 Category Literature Essay Level High school Tags: The Crucible Essay Did you like this example? A witch hunt is historically defined as a search for and subsequent persecution of a supposed witch. In The Crucible the witch hunt is persisted by the main character, Abagail, in order for her to get revenge on those who have previously wronged her. The modern witch hunt that will be compared to The Crucible is the persecution of Muslims after 9/11. Don’t waste time! Our writers will create an original "Is The Crucible Still Relevant" essay for you Create order After 9/11 Muslims were exploited and faced extreme cases of inequality. There is a commonly shared belief that all Muslims are terrorists. The Crucible, fear controlled the citizens and caused many people to persecute and discriminate against Muslims. The Crucible can be seen as relevant to todayrs times by comparing its witch hunt to the persecution, discrimination, and the apprehension Americans felt towards Muslims after 9/11. In The Crucible, persecution of the alleged witches was the main task for those on the court and in the community. Muslims after 9/11 faced a similar persecution. Due to the fear 9/11 instilled into Americars society, many associated the terrorism shown by radical Islamic groups with the Muslim religion. This association swiftly began the persecution. A study conducted by the FBI in 2001 showed that after 9/11 hate crimes against Muslims jumped from 28 cases a year to 481 cases a year. These rates have yet to return to how they were before the attack (Keng Kuek Ser Data: Hate crimes against Muslims increased after 9/11). In The Crucible, the alleged witches had to either endure both falsely confessing and living with the label of a witch when they were not one or if they denied it and refused to confess they were sentenced to death by hanging. This makes The Crucible still relevant due to the fact that Muslims live a life where they are either constantly labeled and stereotyped as te rrorists, or they make an attempt to stand up for themselves and risk being the victim of a hate crime. In Dearborn, Michigan a 57-year-old man violently assaulted a 19-year-old Muslim woman who was checking into the same hospital he was in. As she was checking in he came behind her and punched her in the face, she fell to the floor before he attempted to get on top of her and continue attacking her. The security footage shows hospital staff rushing to her aid as security detains the man. The Dearborn man pleads guilty to misdemeanor assault. The judge issued him to 97 days in prison and he was released several days early on good behavior, the community felt the charge was too light and the sentence too short (Perkins Man who attacked Muslim woman in hospital was released on time served). This hate crime happened simply because she was wearing a hijab and much worse has happened for the same reason. Young Muslim women have been raped and murdered and the cause of some of these crime s is still undetermined when it is almost quiet clearly a result of racial bias. This persecution of Muslims after 9/11 is an example of why The Crucible is still relevant to todayrs society. Not only did Muslims and alleged witches experience persecution, but they also endured discrimination from the community they lived in. In The Crucible, people were often accused of being witches because they were different from the rest of the community. They had contrasting values or norms which made the community see them as weird outsiders and a threat to the way they were already living life. Muslims suffer a similar situation; they are seen as a threat to American society because of the stereotype that all Muslims are terrorists. This causes them to face severe instances of discrimination. In a lawsuit filed against a Walmart in Knoxville, Tennessee a Muslim woman named Fadumo Sardeye was discriminated against and fired from her position. Sardeye accused her co-workers and managers of harassing her for the religious accommodations she requested. The incidents listed in the lawsuit include the staff initially denying her request for vacation during the Muslim holy month of Ramad an and demanding she shows where in the Quran where it said she cannot touch pork products or alcohol. Sardeye also included an accusation against her managers for retaliating against her after she contacted Walmartrs corporate office to report the discrimination (Meyer Muslim woman sues Walmart for religious discrimination after being fired from Knoxville store). In The Crucible Tituba is accused of witchcraft because she comes from Barbados, this is an example of discrimination because they think just because she comes from a different place that shers more likely to partake in witchcraft. Sardeye experienced an almost indistinguishable situation when she was discriminated against for being born in Somalia and practicing a different religion. This is just another reason why The Crucible is still relevant to present society. Furthermore, Americans felt a great deal of apprehension towards Muslims after 9/11, much like the town of Salem felt apprehension towards alleged witches. People from the community of Salem were terrified of being accused of witchcraft so they usually tended to keep their distance from the alleged witches. A majority of Americans are terrified of Muslims because of the terrorist attack carried out by the radical Islamic group Al Qaeda. Though Al Qaeda has different values and does not represent the Muslim religion, some Americans made the association anyway. This association led to the stereotype that all Muslims are or support terrorists, which led to the apprehension many Americans feel towards them. Islamophobia is the dislike of, apprehension towards, and prejudice against Islam or Muslims. Cases of Islamophobia directly associated with cases of discrimination against Muslims. This all concerns The Crucible because alleged witches went through cases where they were discriminated against and the town felt an extreme amount of apprehension towards them, like with Elizabeth Proctor. The entire town was frightened of her because she was mislabeled as a witch. They then proceeded to question the people who were around her like John Proctor and Mary Warren. This caused the entire town to disassociate with her and her family. This led to the town forming their own opinions about the family and it all resulted in the apprehension towards alleged witches and their family. This is the same situation that Muslims have to endure and that is the final explanation on why The Crucible is still relevant to modern society. Overall, it may be said that The Crucible is still relevant to todayrs society by comparing its witch hunt to the discrimination, persecution, and apprehension Americans felt towards Muslims after 9/11. Muslims today face a life where they must live under false labels and negative stereotypes much like alleged witches from The Crucible. The apprehension that Salem and America have shown towards its citizens is another reason why The Crucible is still extremely relevant. Both The Crucible and the lives of Muslims after 9/11 represent the persecution, discrimination, and apprehension their own community felt towards a misrepresented group. The behavior that the community of Salem showed towards its citizens is not one todayrs society should follow.